The Ferrari Luce is Ferrari's first all-electric supercar, revealed February 9, 2026. The interior was designed by Jony Ive, former Apple Chief Design Officer, who calls touchscreens in cars "easy and lazy." The Luce delivers 1,000+ horsepower, 0-60 in 2.5 seconds, and costs €500,000+ ($535,000). Full exterior reveal is scheduled for May 2026 in Italy.
What Is the Ferrari Luce?
"Luce" means "light" in Italian—fitting for Ferrari's first step into the electric era. Revealed on February 9, 2026 at the Transamerica Pyramid in San Francisco, the Luce represents five years of collaboration between Ferrari and LoveFrom, the design studio founded by Jony Ive and Marc Newson after leaving Apple.
The result is a 1,000+ horsepower electric supercar that accelerates from 0-60 mph in just 2.5 seconds. It features a manual mode similar to the Hyundai Ioniq 5 N and rides on a bespoke 880V platform developed specifically for this vehicle.
Why Jony Ive Rejected Touchscreens
The man who designed the iPhone—the device that made touchscreens ubiquitous—refuses to put one in a car. In a media roundtable with Ferrari, Ive made his position clear:
"To use touch in a car is something I would never dream of doing, because it requires that you look at what you're doing. A large touchscreen practically, functionally, doesn't work. That's incontrovertible."— Jony Ive, via The Drive
Ive called the industry's reliance on touchscreens "easy and lazy," arguing that what worked for smartphones doesn't translate to driving. Instead, the Ferrari Luce features mechanical controls—buttons, dials, toggles, and switches—all precision-engineered to feel intuitive without looking.
Inside the Luce
The interior is a showcase of Ive's design philosophy applied to automotive:
- Steering Wheel: Three-spoke design inspired by 1950s/60s Nardi wooden wheels, made from 100% recycled aluminum with 19 CNC-machined parts—400 grams lighter than standard Ferrari wheels
- Digital Key: Corning Fusion5 Glass with E Ink display (automotive first). When inserted, it transitions from yellow to black and triggers a choreographed cabin lighting sequence
- Instrument Cluster: Dual Samsung OLED displays with a cutout revealing a secondary display—a world first developed with Samsung engineers
- Center Console: Ball-and-socket mounted screen that pivots toward driver or passenger, featuring a mechanical multigraph with clock, chronograph, compass, and launch control
The OpenAI Connection
Jony Ive's reach now extends far beyond Ferrari. In May 2025, OpenAI acquired io—Ive's AI hardware startup—for $6.5 billion. While LoveFrom remains independent, Ive now oversees design for all of OpenAI, including software and upcoming AI devices slated to debut in 2026.
The acquisition makes Ive arguably the most influential designer in both the automotive and AI industries simultaneously. His anti-touchscreen philosophy could reshape how we interact with AI devices—just as it's reshaping Ferrari.
What's Next
The full exterior of the Ferrari Luce will be revealed in May 2026 in Italy. With a starting price of €500,000 ($535,000), it targets the ultra-luxury EV segment currently dominated by Rimac and the Pininfarina Battista.